Photo via Charlotte Howell @ The Arctic Wolf
A couple of weeks ago I was invited to attend the JETS SS14 Parade at the annual VOGUE Fashion's Night Out in Sydney. Tragically it fell on the date I was faced with a gargantuan media law exam, so I felt a little bit like Cinderella without a fairy godmother. Luckily I still got to have a peak at some snaps from the show, just in time for stirring inspiration for a balmy Queensland summer. The event showcased 16 designs and was accompanied by a Q&A with VOGUE Australia's editor-in-chief Edwina McCann and JETS chief designer Jessika Allen.
It's the inescapable, searing Australian climate that leads me to fervently believe that we boast some of the most dynamic and eclectic swimwear brands in international fashion. JETS exceeds what you might come to expect when buying a new swimsuit. It's a brand that an encompasses an entire culture of sun-drenched summers spent at the beach.
Perhaps it was the fact Jessika Allen spent her post-grad in Milan studying tailoring, because her collections always seem to emulate a renowned sense of Italian glamour.
'Intuition', the SS14 line is no different. It combines my two most cherished style staples: monochrome and well-executed tailoring. Waves of colour and bold prints also made it into the mix as statement pieces. A little twist to this season's collection was of course the addition of men's swimwear inspired by the European boy-leg style trunks.
There's also a lot to be said for the different silhouettes scattered throughout the collection. There's a commingling of classic glamour, minimalism and retro pin-up with striking patterns and exuberant florals. Apparently it was 80s bodysuits that inspired Jessika Allen to use stretch fabric for designers, a move which means JETS swimwear fits us ladies according the natural shape of our curves - hallelujah!
You can shop JETS here and take an exclusive look at the VFNO Parade and the Q&A with Edwina McCann and Jessika Allen.
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